Churches know how to plan, but few strategically plan for greater, Great Commission results. Many, churches leave results to chance. Churches may or may not have an evangelistic presence, or an opportunity for members to pray with guests. Honestly, one of the greatest evangelistic events I’ve ever been a part of planning had a very low-key gospel appearance. Yet, this event, held quarterly, drew more people to our church with long-term evangelistic success than any other I have ever witnessed.
Successful strategic event planning for greater Great Commission results requires more planning than most churches consider. Personally, I generally led our churches to spend a year or more praying, planning, and preparing for major events. (We did the same before making any major ministry changes.)
Having been asked to speak on this topic for a large group of churches, I prepared a simplified flow chart to include in my presentation.
Begin 6-12 months out. Pray about what your church giftings are, what true needs are in your community, what are the possibilities. Then wait and listen for God’s response. (If it is not in God’s timing, it will not be fruitful). Wait until you are clear of God’s direction.
The next step is to brainstorm with other leaders and those in your organization with giftings in the main areas of the event purpose. (Giftings in the event purpose is not the same as giftings in areas of the event – set up, food prep, etc.) What is needed, what will be required of the church, finances, resources, manpower, calendar dates and time, training?
Around the nine-month time frame begin to assemble a team to work together to implement a successful event. Team members should consist of at least one person for each area needed leading up to, during, and follow-up of the event. This team should meet at least monthly for the next six months, bi-weekly for the next two months, and as often as weekly the final month leading to the event. Prayer should be a major portion of these meetings.
Set the date and time no earlier than nine months out. Enlist program personalities, and performers, locate venue, all a minimum of nine-months out.
At seven months begin a seven (7) touch promotion. More about the seven touch promotion at The Key to a Well Attended Event | George’s blog . Seven is the minimum. (For community events, replace the words pastors or churches with homes in your community.)
Referring to the flow chart, remember it is a simplified chart. Delve into details at every meeting, mail listing, and phone call.
For more information on any part or how to apply this to your ministry, please contact George Yates. It costs you nothing, but it could cost you a bundle to keep doing things as per normal.
We apologize, the link to the flow-chart is broken. We are working to repair it. Contact me for a pdf copy.
George Yates is an Organizational Health Strategist and coach, assisting churches, organizations, and individuals in pursuing God’s purpose for life. Click here to receive this blog in your email inbox each Tuesday.